If you haven’t noticed, the food truck world is a little oversaturated at the moment; the next generation of LA’s food truck scene involves not only edible delights, but art, technology, and fashion as well. Welcome the Summer Fling Truck- a crazy conglomerate of Blood Is the New Black t-shirts (check these out- they are pretty rad- www.bloodisthenewblack.com), I Make My Case- a division of case-mate, and Coolhaus- custom-made ice cream sandwiches. What the hell could be better than T-shirts and ice cream sold from a truck at a summer shindig? Nothing, I say. The T-shirts are seriously awesome and designed by various artists especially for the Summer Fling truck, and the ice cream sammies, as I’m sure you’ve heard by now, are phenomenal, with custom flavors like chocolate cookies + red velvet ice cream, oatmeal cookies + black truffle pistachio ice cream, and chocolate cookies + dirty mint chip ice cream (rawrrr).

This Saturday kicks off the lunch of this particular Summer Fling (maybe you’ll meet yours at the party- holla), at a mobile pop-up shop at Nomad Gallery from 8pm-12am. There will be a live performance by Dunes, DJing, live screenprinting, and of course Case-Mate, Blood is the New Black, and Coolhaus products!

As Natasha Case of Coolhaus says: “Taking the ‘taco truck’ or ice cream truck concept and co-opting it into mobile fashion could inspire other industries to go mobile as well. We are speaking to our Echo Park community and showcasing all of the creativity that is coming from this area.”

Come kick off the summer in style and ice cream; I’ll be there.

WHAT: Summer Fling Launch Party
WHEN: Sat. June 5th 8pm-12am
WHERE: Nomad Gallery 1993 Blake Ave, Los Angeles, CA 90039
$$$: RSVP here http://bloodisthenewblack.com/summerfling/

This entry was posted on Tuesday, June 1st, 2010 at 6:43 pm and is filed under art, calendar, fashion, food. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.